Inflating CPC’s & Means to Control in Paid Search Campaigns

Between 2010 and 2011, paid search spends in South East Asia (SEA) has seen a growth rate of close to 10% which reinstates the value the medium drives for our advertisers. Every advertiser expects efficiencies in media buys and reducing CPC’s with year-on-year investment – but given the nature of the medium is has resulted in increase in CPC’s in some of our campaigns.

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